CMC Motorcycles was established in 1975 when Maurice Feltham took his passion for riding and rebuilding motorcycles one step further by purchasing Staveley Motorcycles a small motorcycle dealership dealing with a mix of British and Japanese used bikes and parts.
In 1982 after slowly growing the business a move to larger premises at Lowgates Bridge was completed at Staveley on the busy A632 road. Maurice then decided to leave the day to day running of the business to his two elder sons Ross and Mark. Ross and Mark took on the Yamaha franchise in the late 80’s and assisted by a small team of staff began to grow the business until it was ready to move to Chesterfield in 1993 and Staveley Motorcycles (SMC) became Chesterfield Motorcycle Centre (CMC) located at bright new premises at Storforth Lane, Chesterfield. CMC rapidly out grew this premises and re located to the 13,000 square foot premises at Top Road, Calow, Chesterfield in 1996.
During these very busy years of growth the family business added staff including youngest son Darren and CMC grew to be the largest retailer of new Yamaha’s from one outlet in the UK.
In 1998 CMC went to the Isle of Man TT races with the all new Yamaha YZFR1 and with rider Alan Bennelick secured fastest time in practice for the TT Production Race. However a fatigued steering damper bracket caused Alan to pull out of the race while in second place behind Jim Moodie. In 1999 CMC Motorcycles returned to the Isle of Man TT supporting David Jefferies on a CMC Yamaha YZFR1 again in the Production Race. David duly won a thrilling race and returned again in 2000 and took the CMC Yamaha YZFR1 to victory in the TT Production race a feat that we are all very proud of. It was a privilege to have had the opportunity to work with such a great rider and the Jefferies family. The winning bikes are proudly on display for all to see at our branches today.
During 1999 CMC Motorcycles were approached by "Bikes UK" who were looking to purchase a large dealership in the Midlands to add to a further 15 motorcycle stores thus making, at that time, the largest motorcycle group in the UK.
The idea of "Bikes UK" was to operate with family owned business’s and merge them with other dealerships which would then benefit from working in a group. The expertise of well run dealerships and economies of scale would benefit the group and its customers. This also gave CMC the chance to work with some very experienced people within motorcycling and other suppliers/manufactures on a scale we would never have experienced.
Unfortunately as motorcycling took a down turn this venture only lasted 18 months before it closed and CMC quickly re grouped buying back Chesterfield Motorcycle Centre and also adding the ex-Bikes-UK branches at Nottingham and Cannock. In 2003 CMC also added CMC Sheffield to the group and now empoyed over 100 staff.
CMC now operated four stores and became the largest retailer of new Yamaha motorcycles in the UK . In 2004 CMC Motorcycles became Motorcycle News Multi Outlet Dealer of the Year for outstanding customer care and also CMC’s website www.cmcbikes.com won the best motorcycle website award.
In 2006 CMC decided to sell its Sheffield branch and develop the branches at Chesterfield, Cannock and Nottingham. In this same year CMC won the Motorcycle News Multi Outlet Dealer of the Year for the second time.
For the next five years CMC developed all three branches and in 2011 CMC re-located its Chesterfield branch to the ex Clay Cross Powersports/Stratstone Powersports building at High Street, Clay Cross. The move from the 13,000 square foot Calow premises to the twice as big premises at Clay Cross was seen as a gamble as the UK economy slipped however with more display room for new Yamaha's and hundreds of used bikes, a huge clothing accessory department featuring many of the top motorcycle clothing brands, a service department where you can watch your bike being worked on, a 60 seater café serving hot and cold food and an outside grassed seating area for 80 bikers made for great customer facilities, the move therefore was the right decision to provide one of the best bike shops in the UK. This was endorsed when CMC won the MCN award for a record third time in 2011!
In December 2012 CMC opened CMC Discount Outlet next door to CMC Motorcycles Clay Cross which is full of bargains for bikers. CMC Discount Outlet retails top brand motorcycle clothing and accessories all at discounted prices. Further expansion came in May 2013 with the addition of CMC Motorcycles Coleshill which opened up next door to Bikers World and Wheelhouse Tyres both vibrant and busy motorcycle destinations at Coleshill, Worcestershire. Further expansion IS CMC Motorcycles Stoke which opened it's doors in October 2013 at the ex K2 Motorcycles premises at Stoke Road, Shelton, Stoke.
So what is ahead for CMC now? In some ways we have come full circle from joining a large group in 2000 to now working now with six stores wholly owned by the Feltham family. We have enjoyed our experiences and now will take the lessons learned and mix these with what we know works best, look after the customer and business will look after its self.
We have a great team of people working with us at CMC Cannock, Chesterfield, Coleshill, Nottingham, Outlet and Stoke and for the immediate future we will be working with them improve the level of service we provide ensuring that you return time after time.
Thank you for reading this brief history of CMC if you would like to help us provide a better service to you please feel free to email me anytime at Ross Feltham
All the team at CMC wish you enjoy your motorcycling and we look forward to seeing you soon.
Darren, Mark, and Ross Feltham plus all the team at CMC Motorcycles
If it's bikes it's CMC